1979 - 2019
Clara Macchiella is a passionate young woman, determined to change the face of professional aesthetics. After opening her own training school in Trento for the re-qualification of the esthetician, she is involved in creating a line of professional cosmetics for a spa. The project ultimately fails, but the spark has been lit. Clara draws on this experience and, with the intuition and enthusiasm of twenty-year-olds, creates her own line of innovative products. The debut takes place with the launch of the first pioneering apple cream that anticipates the use of fruit acids in cosmetics.
Clara is joined by her husband Marco, who decides to leave his career as a journalist to guide company strategies together with her. The research is immediately developed around product lines designed to assist and optimize the effectiveness of professional treatments; some to be used in beauty salons, others to be used at home to maintain and improve the benefits achieved. By experimenting with precise steps, which are aimed at increasing the effectiveness of the formulas and maximizing the results, an exclusive professional method takes shape based on the synergies between innovative products and massage techniques.
Throughout the world
The particular style that the Corradini family brings to the company reflects its personality and regional location. Inspired by the beauty of the natural landscape of Trentino, the company philosophy is based on a culture of wellbeing that translates into deep and lasting personal relationships with its partners. The quality of the offering and the success of this approach leads the company to quickly establish itself, both in Italy and on foreign markets, and to export its vision throughout the world.
Research and training
Over time, sons Tommaso and Jacopo - hence the name Jatò, which becomes part of the brand - enter the company, bringing a substantial contribution to growth, by following a philosophy of diversification and alternation that soon yields results. The product lines are enhanced with new innovative formulas confirming the cutting-edge research capabilities; the application protocols of the method which is now recognized as the Bioline Jatò® System are consolidated, while a global dimension is established that leads the brand to have a presence in over 40 countries.
With the second generation in command, there is a new determination to grow and a passion for finding new products and protocols. Thanks to a widespread presence in Italy, growing international partnerships and continuous investment in the training, which has characterized it since the beginning, Bioline Jatò can look to the future with the same optimism as ever. Its ambition for the last forty years has been to make its dream of beauty come true all over the world.