A new philosophy
dedicated to self care

  • Pura+


    Regain the purity of the skin


    Precious vegetable-based active ingredients with a balancing and purifying effect applied with caring manoeuvres


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  • Primaluce Exfo&White


    Awakens the brightness of the skin


    An exclusive synergy of fruit acids exfoliates and renews the skin intensely, providing extraordinary brightness and an even complexion, visibly clearer and younger.


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  • Primaluce Exforadiance


    Awakens the brightness of the skin


    An exclusive synergy of fruit acids exfoliates and renews the skin intensely, providing extraordinary brightness and an even complexion, visibly clearer and younger.


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