THE LAND THAT INSPIRES OUR IDEA OF BEAUTY
Trentino-Alto Adige is our home: a unique region where blooming valleys, crystal-clear lakes and the majestic Dolomites come together to create a landscape that has always inspired our idea of beauty.
Here, in 1979, the story of Bioline Jatò began with the first Apple Cream—a symbol of the deep connection with nature and local traditions.
This land, made of contrasts and harmonies, teaches us every day the value of resilience and authenticity.
Since then, it has guided us on a path of growth and innovation, preserving our roots while sharing a proudly Italian identity with the world.
FROM TRENTINO-ALTO ADIGE TO THE WORLD
From the heart of Trentino-Alto Adige, we bring to the world a simple philosophy: living in balance with nature. Alpine herbs and fruits—such as hawthorn, elderberry and rosehip—and the landscapes of this region have always inspired our way of doing business, guiding us in creating cosmetics that unite the strength of nature with the precision of science. Each formula respects the skin and the environment, becoming an experience that preserves the values of this land.
From here originates our idea of authentic, regenerative beauty—proudly Made in Italy.